About us at Aura

  Breathe Better. Break Habits. Find Your Flair. Unlock Your Aura

  At Aura, we believe that change starts with choice and we’re here    to make that choice feel effortless, stylish, and satisfying. Our premium, smoke-free, vapour free and nicotine free flavour inhalers are designed to help you curb cravings, reduce bad habits, and enjoy refreshing flavour anywhere, anytime no smoke, no vapour, no batteries.

Our Story

With over 10 years of experience helping people reduce and quit nicotine and tobacco products, our founder saw first-hand how challenging it can be to break free from unhealthy habits. What was even more shocking? The price of many alternatives on the market, making them feel out of reach for those who need them most.

That’s where Aura began.

Driven by a passion for positive change and a belief that everyone deserves accessible, effective alternatives, we launched Aura our first-ever business venture. Born from experience, built with care.

Why Aura?

We’re a small, passionate, and motivated team, committed to offering products that empower people to take control of their habits, one flavourful breath at a time. Our first release, the Aura Flair, is more than just a product - it's a tool for self-improvement:

Smoke-free and vapour-free alternative
Pocket-sized, stylish, and discreet
Helps reduce cravings and restless energy
Doubles as a fidget device for added calm
No charging, no refills, no hassle
Safe to use anywhere - including social settings, transport, and venues

We know that flavour inhalers are a newer innovation, and due to requiring inhalation by the user we take our responsibility seriously. That’s why we stay up to date with the latest research, studies, and safety developments within the inhalation product industry so you can use Aura with confidence.

Our Future

The Aura Flair is just the beginning. Our team is working hard to develop a wider range of premium, effective products under the Aura brand. All designed to support healthier routines and help you express your flair, your way.

Your Better Habit Starts Here

Join the growing number of people discovering how Aura can help them breathe better, break habits, and feel more in control — all without smoke, vapour, or compromise.